Friday, November 13, 2009

Monday, November 9, 2009

ONE SHOW 2010: NOOKA (entry details)

The 2009 College Competition presented students with the task of creating an advertising campaign and/or designing corporate branding for an un-established homegrown condiment brand. The 2010 College Competition challenges them to the exact opposite: To do this, students will have to get creative with a line of highly conceptualized accessories. The 2010 client is NOOKA, a New York City-based fashion accessories brand.

ENTRIES DUE: January 29th by 5PM

ENTRY DETAILS


ALL WORK SUBMITTED IS TO BE UN-MOUNTED.

FOR PRINT & INNOVATIVE YOU ARE REQUIRED TO SEND DIGITAL FILES OF YOUR ENTRY USING TRANSFERBIGFILES.COM TO adv.entries@gmail.com

ALL CREDITS MUST BE ENTERED BELOW OR HERE

***INTEGRATED BRANDING CAMPAIGN***
(3-5 Pieces in Varying Medium)

SEND IN A PRESENTATION BOARD (UN-MOUNTED, NO LARGER THAN 20” X 40”) IF YOU ARE SUBMITTING A PRESENTATION BOARD: EMAIL FILE to adv.entries@gmail.com
SUBJECT LINE MUST READ: Your Last Name-Presentation Board Entry-Your Student Number
Ex. Hollis-Presentation Board Entry-000121535

OR

A QUICKTIME FILE (.MOV FORMAT, DV COMPRESSION, 640 X 480 RATIO; UNDER 3 MINUTES) ON A CD-ROM OR A DVD THAT SHOWCASES THE ENTIRE CAMPAIGN FOR JUDGING.
LABEL YOUR CD OR DVD WITH YOUR LAST NAME-INTEGRATED-STUDENT NUMBER
DROP YOUR CD OR DVD AT THE ADV OFFICE


***INNOVATIVE MARKETING***
(SINGLE OR CAMPAIGN)

SEND IN/DROP OFF A HARDCOPY OF EACH AD PRINTED ON A 11” X 17” PAPER (UN-MOUNTED). FOR CAMPAIGNS, TAPE EACH AD SIDE-BY-SIDE ACCORDION-STYLE.
IF THE WORK CAN’T BE SUBMITTED AS A PRINTOUT, A QUICKTIME FILE (.MOV FORMAT, DV COMPRESSION, 640 X 480 RATIO; UNDER 3 MINUTES) SUBMITTED ON A DISK WILL BE ACCEPTED AS WELL.
SEND DIGITAL FILES USING www.transferbigfiles.com to adv.enteries@gmail.com
FILES MUST BE NAMED WITH YOUR LAST NAME-ENTRY CATEGORY-STUDENT NUMBER (ex. Hollis-Innovative Marketing-000121535)

***PRINT CAMPAIGN***
(3 Pieces Minimum)

SEND IN/DROP OFF A HARDCOPY OF EACH PIECE OF THE CAMPAIGN PRINTED ON A 8” X 11” OR 11” X 17” PAPER (UN-MOUNTED) FOR JUDGING. TAPE EACH AD SIDE-BY-SIDE ACCORDION-STYLE.

FILES MUST BE NAMED WITH YOUR LAST NAME-ENTRY CATEGORY-STUDENT NUMBER (ex. Hollis-One Show-Print-000121535)

SEND DIGITAL FILES USING www.transferbigfiles.com to adv.enteries@gmail.com


***ONLINE ADS & WEBSITES***

PROVIDE URLS IN THE ONLINE CREDIT ENTRY SYSTEM. NO NEED TO PHYSICALLY SEND IN SUBMISSIONS.

FOR NON-LIVE WORK, BURN A ZIP FILE (MAXIMUM 20MB) CONTAINING THE STAND-ALONE WORKING FILES ON TO A CD or DVD. NO NAKED SWF FILES WILL BE ACCEPTED.

LABEL THE CD OR DVD WTH YOUR LAST NAME-ENTRY CATEGORY-STUDENT NUMBER (ex. Hollis-One Show-Interactive-000121535)


ENTER YOUR CREDITS

ART DIRECTORs CLUB: Nissan Cube Competition (entry details)

Nissan Cube
Art Directors Club Inaugural Student Brief Competition.

Here's the details of what to do with all those Cube campaigns/projects you've been working on...

DUE DATE
Entries Due to ADV Office by January 5 @ 5pm. No late entries will be accepted.


Entry Specifications

ADVERTISING

Integrated Advertising (including Integrated Advertising (including Branding, Digital, Mobile, etc.) and Integrated Advertising – “Outside the Box”) This category is for advertising campaigns that integrate 3 or more media. You are required to submit at least 3 and up to 5 different components.
  1. One of these components may be a 2-minute video outlining the entire campaign.
  2. You are REQUIRED to send work in this category on a data CD or DVD as an MPEG-4 video file (format: Quicktime) encoded to NTSC standards only (720x480 at 29.97 fps, with audio and video together). DVDs that include .VOB files (and launch automatically) are not admissible and file size is limited to a maximum of 100MB.
  3. Additional supporting material may be included on the same data CD as high-resolution JPGs for print, MP3 audio files for radio or MPEG-4 video files for broadcast work.
  4. Try to fit all elements of your entry on one data CD or DVD, if possible.

Newspaper/Magazine Print
  1. All print entries must be mounted on Bristol or Illustration board (NO FOAM CORE) measuring no larger than 24 inches (60cm) on the longest side.
  2. Submit mounted originals, printed copies, proofs, reprints or tear sheets trimmed as published.
  3. Trim the board to provide a one-inch (3cm) margin around the work.
  4. Non-English-language entries must be translated into English or have a typed English translation taped to the back of the board.
  5. For single entries, tape the printed Entry Label to the back of the board.
  6. Campaigns consist of three to five (3-5) ads. Please attach the printed Entry Label to the back of the first ad in the campaign and number the back of each board accordingly (1/3, 2/3, 3/3, etc.).
  7. Do NOT hinge, tape or “accordion” campaign boards together.

Poster or Outdoor
  1. All poster and billboard entries should be mounted on Bristol or Illustration boards (NO FOAM CORE) with a roughly one-inch (3cm) margin.
  2. For posters less than 24 x 34 inches (metric A1) in size, please submit mounted originals, printed copies, proofs, reprints or tear sheets trimmed as published.
  3. Non-English-language entries must be translated into English or have a typed English translation taped to the back of the board.
  4. For single entries, tape the printed Entry Label to the back of the board.
  5. Campaigns consist of three to five (3-5) ads. Please attach the printed Entry Label to the back of the first ad in the campaign and number the back of each board accordingly (1/3, 2/3, 3/3, etc.).
  6. Do NOT hinge, tape or “accordion” boards together.
  7. In cases of electronic or moving billboards that require the use of full motion video, please submit the footage on a data CD or DVD as an MPEG-4 video file (format: Quicktime) encoded to NTSC standards only (720x480 at 29.97 fps, with audio and video together). DVDs that include .VOB files (and launch automatically) are not admissible and file size is limited to a maximum of 100MB.
INTERACTIVE

For all Interactive Design/Advertising categories above:
  1. All interactive work must be submitted as a URL.
  2. For campaign entries, please create one landing page listing links/URLs to each website in your series. Please provide your landing page URL and any username and password information in the Website Information section. In addition, you must list the title of EACH of your websites in the main Title fields, as each site is considered a piece of your entry.
  3. All URLs must remain live through July 30, 2010 in order to be judged.
PLEASE NOTE that if your entry is a winner, you will be required to provide us with localized files or a Quicktime overview of the site for an interactive installation for the ADC Exhibition. If this is not possible, your URL must remain live for at least one year from your entry date.

SUBMISSION OF ENTRIES:



SUBMIT ALL CREDITS: Below or HERE

For MULTIPLE CAMPAIGN ENTRIES, PLEASE FILL THIS OUT FOR EACH CAMPAIGN YOU ARE ENTERING.

ADVERTISING (NON INTERACTIVE): Please submit all materials applicable to your entry to the ADV OFFICE no later than January 5th @ 5pm.



INTERACTIVE ENTRIES: Please provide your submissions LIVE URL in the credits form mentioned above. Again, no entries will be accepted after 5pm on January 5th.



ONLINE STUDENTS: Instructions for specs are the same, Please mail your print/integrated (cd/dvd) to the ADV Office.

Interactive Entries are the same for OL and they are for Onsite. Please provide LIVE URL in the credits form.



Academy of Art University

School of Advertising

79 New Montgomery

San Francisco, CA 94105


CREDIT ENTRY: