WINTER SHOW DEADLINE EXTENDED

11/16 NOON.

ONE SHOW 2010: NOOKA (entry details)

The 2009 College Competition presented students with the task of creating an advertising campaign and/or designing corporate branding for an un-established homegrown condiment brand. The 2010 College Competition challenges them to the exact opposite: To do this, students will have to get creative with a line of highly conceptualized accessories. The 2010 client is NOOKA, a New York City-based fashion accessories brand.

ENTRIES DUE: January 29th by 5PM

ENTRY DETAILS

ALL WORK SUBMITTED IS TO BE UN-MOUNTED.

FOR PRINT & INNOVATIVE YOU ARE REQUIRED TO SEND DIGITAL FILES OF YOUR ENTRY USING TRANSFERBIGFILES.COM TO adv.entries@gmail.com

ALL CREDITS MUST BE ENTERED BELOW OR HERE

***INTEGRATED BRANDING CAMPAIGN***
(3-5 Pieces in Varying Medium)

SEND IN A PRESENTATION BOARD (UN-MOUNTED, NO LARGER THAN 20” X 40”) IF YOU ARE SUBMITTING A PRESENTATION BOARD: EMAIL FILE to adv.entries@gmail.com
SUBJECT LINE MUST READ: Your Last Name-Presentation Board Entry-Your Student Number
Ex. Hollis-Presentation Board Entry-000121535

OR

A QUICKTIME FILE (.MOV FORMAT, DV COMPRESSION, 640 X 480 RATIO; UNDER 3 MINUTES) ON A CD-ROM OR A DVD THAT SHOWCASES THE ENTIRE CAMPAIGN FOR JUDGING.
LABEL YOUR CD OR DVD WITH YOUR LAST NAME-INTEGRATED-STUDENT NUMBER
DROP YOUR CD OR DVD AT THE ADV OFFICE


***INNOVATIVE MARKETING***
(SINGLE OR CAMPAIGN)

SEND IN/DROP OFF A HARDCOPY OF EACH AD PRINTED ON A 11” X 17” PAPER (UN-MOUNTED). FOR CAMPAIGNS, TAPE EACH AD SIDE-BY-SIDE ACCORDION-STYLE.
IF THE WORK CAN’T BE SUBMITTED AS A PRINTOUT, A QUICKTIME FILE (.MOV FORMAT, DV COMPRESSION, 640 X 480 RATIO; UNDER 3 MINUTES) SUBMITTED ON A DISK WILL BE ACCEPTED AS WELL.
SEND DIGITAL FILES USING www.transferbigfiles.com to adv.enteries@gmail.com
FILES MUST BE NAMED WITH YOUR LAST NAME-ENTRY CATEGORY-STUDENT NUMBER (ex. Hollis-Innovative Marketing-000121535)

***PRINT CAMPAIGN***
(3 Pieces Minimum)

SEND IN/DROP OFF A HARDCOPY OF EACH PIECE OF THE CAMPAIGN PRINTED ON A 8” X 11” OR 11” X 17” PAPER (UN-MOUNTED) FOR JUDGING. TAPE EACH AD SIDE-BY-SIDE ACCORDION-STYLE.

FILES MUST BE NAMED WITH YOUR LAST NAME-ENTRY CATEGORY-STUDENT NUMBER (ex. Hollis-One Show-Print-000121535)

SEND DIGITAL FILES USING www.transferbigfiles.com to adv.enteries@gmail.com


***ONLINE ADS & WEBSITES***

PROVIDE URLS IN THE ONLINE CREDIT ENTRY SYSTEM. NO NEED TO PHYSICALLY SEND IN SUBMISSIONS.

FOR NON-LIVE WORK, BURN A ZIP FILE (MAXIMUM 20MB) CONTAINING THE STAND-ALONE WORKING FILES ON TO A CD or DVD. NO NAKED SWF FILES WILL BE ACCEPTED.

LABEL THE CD OR DVD WTH YOUR LAST NAME-ENTRY CATEGORY-STUDENT NUMBER (ex. Hollis-One Show-Interactive-000121535)


ENTER YOUR CREDITS

ART DIRECTORs CLUB: Nissan Cube Competition (entry details)

Nissan Cube
Art Directors Club Inaugural Student Brief Competition.

Here's the details of what to do with all those Cube campaigns/projects you've been working on...

DUE DATE
Entries Due to ADV Office by January 5 @ 5pm. No late entries will be accepted.


Entry Specifications

ADVERTISING

Integrated Advertising (including Integrated Advertising (including Branding, Digital, Mobile, etc.) and Integrated Advertising – “Outside the Box”) This category is for advertising campaigns that integrate 3 or more media. You are required to submit at least 3 and up to 5 different components.

1. One of these components may be a 2-minute video outlining the entire campaign.
2. You are REQUIRED to send work in this category on a data CD or DVD as an MPEG-4 video file (format: Quicktime) encoded to NTSC standards only (720x480 at 29.97 fps, with audio and video together). DVDs that include .VOB files (and launch automatically) are not admissible and file size is limited to a maximum of 100MB.
3. Additional supporting material may be included on the same data CD as high-resolution JPGs for print, MP3 audio files for radio or MPEG-4 video files for broadcast work.
4. Try to fit all elements of your entry on one data CD or DVD, if possible.
   

Newspaper/Magazine Print

1. All print entries must be mounted on Bristol or Illustration board (NO FOAM CORE) measuring no larger than 24 inches (60cm) on the longest side.
2. Submit mounted originals, printed copies, proofs, reprints or tear sheets trimmed as published.
3. Trim the board to provide a one-inch (3cm) margin around the work.
4. Non-English-language entries must be translated into English or have a typed English translation taped to the back of the board.
5. For single entries, tape the printed Entry Label to the back of the board.
6. Campaigns consist of three to five (3-5) ads. Please attach the printed Entry Label to the back of the first ad in the campaign and number the back of each board accordingly (1/3, 2/3, 3/3, etc.).
7. Do NOT hinge, tape or “accordion” campaign boards together.

Poster or Outdoor

1. All poster and billboard entries should be mounted on Bristol or Illustration boards (NO FOAM CORE) with a roughly one-inch (3cm) margin.
2. For posters less than 24 x 34 inches (metric A1) in size, please submit mounted originals, printed copies, proofs, reprints or tear sheets trimmed as published.
3. Non-English-language entries must be translated into English or have a typed English translation taped to the back of the board.
4. For single entries, tape the printed Entry Label to the back of the board.
5. Campaigns consist of three to five (3-5) ads. Please attach the printed Entry Label to the back of the first ad in the campaign and number the back of each board accordingly (1/3, 2/3, 3/3, etc.).
6. Do NOT hinge, tape or “accordion” boards together.
7. In cases of electronic or moving billboards that require the use of full motion video, please submit the footage on a data CD or DVD as an MPEG-4 video file (format: Quicktime) encoded to NTSC standards only (720x480 at 29.97 fps, with audio and video together). DVDs that include .VOB files (and launch automatically) are not admissible and file size is limited to a maximum of 100MB.

INTERACTIVE

For all Interactive Design/Advertising categories above:

1. All interactive work must be submitted as a URL.
2. For campaign entries, please create one landing page listing links/URLs to each website in your series. Please provide your landing page URL and any username and password information in the Website Information section. In addition, you must list the title of EACH of your websites in the main Title fields, as each site is considered a piece of your entry.
3. All URLs must remain live through July 30, 2010 in order to be judged.

PLEASE NOTE that if your entry is a winner, you will be required to provide us with localized files or a Quicktime overview of the site for an interactive installation for the ADC Exhibition. If this is not possible, your URL must remain live for at least one year from your entry date.

SUBMISSION OF ENTRIES:

SUBMIT ALL CREDITS: Below or HERE

For MULTIPLE CAMPAIGN ENTRIES, PLEASE FILL THIS OUT FOR EACH CAMPAIGN YOU ARE ENTERING.

ADVERTISING (NON INTERACTIVE): Please submit all materials applicable to your entry to the ADV OFFICE no later than January 5th @ 5pm.

INTERACTIVE ENTRIES: Please provide your submissions LIVE URL in the credits form mentioned above. Again, no entries will be accepted after 5pm on January 5th.

ONLINE STUDENTS: Instructions for specs are the same, Please mail your print/integrated (cd/dvd) to the ADV Office.

Interactive Entries are the same for OL and they are for Onsite. Please provide LIVE URL in the credits form.

Academy of Art University

School of Advertising

79 New Montgomery

San Francisco, CA 94105

CREDIT ENTRY:

MEET YOUR BFA & MFA Student Reps...

By now, you should all be familiar with the AAU Federalist (the ADV Student run club), but did you know there are also 3 awesome students who have been chosen to be your student reps to the University. I bet you didn't. With that, it is my absolute pleasure to introduce to you your 3 Student Representatives for Fall 2009 and beyond....

BFA Student Representative:
Fanny Reuterswärd, Account Planning

Fanny is originally from Sweden and attended the often admired Berghs School of Communication in Stockholm. She is totally eager and willing to help you guys in anyway possible, so just drop her a line at: freuters2@art.edu


MFA Student Representative:
Andy Wright, Copywriting


















Andy's last name is actually Flautt, but he goes by Wright. He is originally from the Bay Area and got his undergrad in Film & Digital Media Production from UC Santa Cruz. He rides a kick ass motorcycle and can often be seen around 60 Federal showing up to class on the wrong day. ;) He's got amazing insights on this school and is not afraid to tell the administration what he thinks. He really wants to hear from you guys, so drop him a line at: aflautt2@art.edu


BFA Student Representative:
Paul Landholdt, Emphasis TBD
(i think it's Planning, but may be Art Direction)












Paul has been your BFA student rep for two semesters and he's loving his position. Paul is also a Bay Area native and is in his second year of studies here at the Academy. Paul's super outgoing and has an awesome sense of humor. Send him a note and see for yourself how helpful and friendly he really is at: plandhol2@art.edu

ANDY AWARDS-Entries Due By December 29th @ 5PM

2010 International Andy Awards.

Deadline to submit to ADV office is December 29th @ 5pm.

There will be a box for you to drop off your entries at any time beginning 11/1

Submission instructions for format of work: http://tinyurl.com/yfz7ekp

Entry form: http://tinyurl.com/ygkc937

Enter Credits Here: http://tinyurl.com/yzc7yo5 or

INFORMATION ON WINTERSHOW ENTRIES FOR ONLINE STUDENTS

We would love for all our online students out there to submit their entries to the Winter Show as well.

Please follow the instructions in the post http://aauadv.blogspot.com/2009/10/winter-show-entries-due-1113-8pm.html

THEN: Instead of dropping them off here, mail them to us. It's that easy.
Academy of Art University
ATTN: SCHOOL OF ADVERTISING
79 New Montgomery
San Francisco, CA 94105

If you have any questions, do not hesitate to contact me @: dhollis@academyart.edu or 415-618-6101

WINTER SHOW Entries Due NOW DUE 11/16 @ 12pm (DETAILS)

And, now, the long awaited Winter Show Entry Specs & Instructions


Important Information before you submit:

• Work entered must have been created between the Spring 2009-Fall 2009 semesters
• Work must not have appeared in the Spring Show
• Maximum number of entries is 4 campaigns per student
• Limit of 4 campaigns does not apply to GRADUATING (2009-2010) Seniors. Seniors may enter as many campaigns as they wish
• You are required to enter all entry credit information at the ADV Winter Show Submission website (link provided at end of document)
• You may enter more than one name for Art Director etc.
• Please follow these instructions exactly or your submission(s) may be disqualified
• Deadline to submit is Nov 13 at 4pm. No exceptions

GOOD LUCK

PRINT Entries

1. Print all files to ACTUAL SIZE in color at 300(dpi)
2. DO NOT MOUNT YOUR WORK
3. Write your Student # and Last Name on the back of each piece in campaign
4. All files should be named beginning with your student ID_first last name_campaign title ex. 009456459_Dana Hollis_Academy of Art
5. Send all files (including creative brief either CMYK or RGB 300(dpi) 100% JPEG or PDF ONLY using http://www.transferbigfiles.com/ or similar file transfer service to adv.entries@gmail.com
6. Enter required information/credits on ADV entry submission website. (link is at end of this document)
7. Include Creative Brief, package your entries and drop off at ADV Office by 4pm on November 13th

NON TRADITIONAL Entries

Includes ambient, outdoor, direct mail and any other non-print advertisement(s)

1. Print all files to 11x17 in color at 300(dpi)
2. Ambient must include brief explanation of what the concept is
3. DO NOT MOUNT YOUR WORK
4. Integrated with an interactive component, see specs in Interactive Entries (below)
5. Write your Student # and Last Name on the back of each piece in campaign
6. All files should be named beginning with your student ID_first last name_campaign title ex. 009456459_Dana Hollis_Academy of Art
7. Send all files (including creative brief in either CMYK or RGB 300(dpi) 100% JPEG or PDF ONLY (Send interactive files as well to specs below) using http://www.transferbigfiles.com/ or similar file transfer service to adv.entries@gmail.com
8. Enter required information/credits on ADV entry submission website. (link is at end of this document & at aauadv blog)
9. Include Creative Brief, package your entries and drop off at ADV Office by 4pm on November 13th

ACCOUNT PLANNING Entries

Any one wishing to enter Winter Show for Planning categories, Talk to Cameron.

INTERACTIVE Entries

1. Web Ads are to be submitted as demo movie form. MOV or Flash work.
2. Naked SWF, GIF, etc will not be accepted. Submit files with an HTML wrapper
3. or as URL.
4. All files should be named beginning with your student ID_first last name_campaign title ex:009456459_Dana Hollis_Academy of Art
5. Send all files (including creative brief) using http://www.transferbigfiles.com/ or similar file transfer service to adv.entries@gmail.com
6. Enter required information/credits on ADV entry submission website. (link is at end of this document & at aauadv blog)

TV COMMERCIAL & RADIO Entries

1. Lengths are to be 15, 30 or 60 seconds
2. FOR TV COMMERCIAL ENTRIES : Only MOV, mp4, DV Files accepted- Dimensions equal to NTSC 720 x 486 and an Aspect Ratio 16:9 or 4:3
3. FOR RADIO ENTRIES- Only AAC, MP# or AIFF are accepted- NO Audio CD’s will be accepted
4. All files should be named beginning with your student ID_first last name_campaign title
5. Ex. 009456459_Dana Hollis_Academy of Art ((the students’ name that is entering the information online.)
6. Submit on a CD or DVD with correct format(and labeled like above)

SUBMIT ALL CREDITS TO:

FAQ's School of Advertising

How do I contact the dept. ?

Phone: 415-618-6101

Email: dhollis@academyart.edu or advertising@academyart.edu

Facebook: www.facebook.com/aauadv

How do I make an appointment with a Director?

Call the dept. Varsha or Dana would be happy to set something up. (Melinda only holds drop in hours. No appointments)

How do I contact the Directors or Full Time Faculty?
Call the dept and we will track them down. Or email them at the info below:

Melinda Mettler: Director, School of Advertising (Art Direction) mmettler@academyart.edu
Mark Edwards, Assoc. Dir., Copywriting
medwards@academyart.edu
Cameron Maddux, Assoc. Dir., Account Planning
cmaddux@academyart.edu
Jon Clifton, FT Faculty
jclifton@academyart.edu
David Wong, FT Faculty
dawong@academyart.edu

How do I get a hold of my instructor?
Usually instructors give out their emails during the first session, if you still need to track them down at some point email or call the ADV office, we'll get you in touch some how.

Is there a Student Club?

AAU Federalist. Become a fan on facebook for all the important info and social happenings in the department.
www.facebook.com search for AAU Federalists (or find them on the dept. facebook page)
http://aaufederalists.wordpress.com

http://twitter.com/aaufederalists

What is Student Self Service?
It's your window into your presence here at AAU. You can update your contact information, find out who your advisor is and see any important notifications such as money due, graduate info etc.
http://my.academyart.edu
select student self service on the right hand side

Where is my syllabus and what is the OnCampus Course Homepage?
http://online.academyart.edu/login.html
Here you can download your syllabus, check your grades etc.
For a brief video on what I am talking about, click here.

I need to find out what time the shuttle comes?
The first floor lobby has a computer dedicated to the shuttle schedule. If you are not in the building, simply visit my.academyart.edu and select Shuttle Schedule from the right hand side or click here.

What class am I in?
Visit Student Self Service and view your schedule.

What supplies/books do I need?
Visit the course home page (instructions above) and follow the links to supplies/required reading. Also visit my.academyart.edu and click utrecht on the right hand side.

When do workshops begin and when are they?
Workshops begin Week 3 and run through Week 13.
The workshop schedule is:

WKSP 1(Flash)
180 New Montgomery (NM)- Room: 530- Time:7:9:50pm

WKSP 2 (Copywriting)
60 Federal-Room 550-3:00-4:00pm

WKSP 3 (Flash)
180NM- Room TBD- 7-9:50pm

WKSP 4 (Computers)
180NM- Room 823- 7-9:50pm

FALL SEMESTER- HOT HAPPENINGS

Welcome Back.
Here are a few important dates for you to remember:

Sept-3----> Fall Classes Begin

Sept-7----> Labor Day- ALL BUILDINGS CLOSED-NO CLASSES

Sept-11---> Midpoint Sign Up Meeting (3rd/4th Semester-MFA Only)

Sept-21---> Registration for Spring 2010 Begins

Sept-29---> PIZZAFOLIO NIGHT

Sept-30---> ADC Screening & After Party. W/ Special Guest: Amy Brophy, Executive Director, Art Director's club

Oct-15----> ENTRIES DUE TO ADV DEPT: YoungGuns 2009

Oct -19---> Midterm Grading

Oct-19-22-> ADV Midpoint Reviews Held (MFA Only)

Oct 30----> Directed Study Orientation (Post Midpoint MFA Only)

Nov 1-----> Daylight Savings Time (Fall back an hour)

Nov-13----> ENTRIES DUE TO ADV DEPT: Wintershow

Nov 26-29-> Thanksgiving-ALL BUILDINGS CLOSED-NO CLASSES

Dec-3-----> ADV WINTERSHOW @ Barrel House

Dec-7-----> Final Grading

Dec-19----> Fall Classes End

Jan-4-----> Final Grades Posted

Jan-8-----> ENTRIES DUE TO ADV DEPT: ADC Nissan Cube Brief Competition

Jan-8-----> ENTRIES DUE TO ADV DEPT: 2010 ANDY Awards

D&AD Nominations and In-Book Announced

Message from D&AD President.

I challenge anyone not to be simply blown away by the incredible display of entries at Olympia, board upon board of talent standing to attention, ready for inspection by the creative industry’s finest.

It all began last September when over 15,000 people accessed the creative briefs from 1,000 colleges all around the world. In March 3,000 entries arrived at our doors.

Over the last two weeks (firstly at London’s Kensington Olympia) 170 leading creatives and sponsors of the briefs gathered together to judge. Walking up and down the aisles where the Student work was in with the Professionals’ it was difficult to tell the two apart. This is testament to the quality of the work submitted. Finally, today at a separate session some of the greatest names in product and furniture design helped judge the final category at the offices of LBi.

With all the results now in it’s safe to say that the creative standard is simply brilliant. And even if you aren’t one of the students whose work has been selected to appear in the Winners Site or been Nominated for a Student Yellow Pencil, you should be incredibly proud of your achievements. Answering a Student Awards Brief is a very big challenge and the judging (like all things D&AD) is of the highest standard possible. Here is a quick guide to what happens next:

* If your work has been selected at either In-Book or Nomination level then members of the Student Awards team will be in touch soon to tell you what happens next or to get more information.
* We will be unveiling the Nominations in a couple of weeks in the new Winners Site and this will allow you all to see and comment on the work that has been selected. More than this though, many of the judges will be getting involved directly to feedback on why they chose pieces. This is a very exciting development for the Student Awards and we think the debate and discussion will be particularly insightful.
* We are now able to tell you exactly how your work fared during the judging process. Please log into your profile to see your results. Tutors can also see how all the students at their college or school got on. We hope this helps you in a constructive way.

On behalf of everyone at D&AD and the sponsors of the briefs, I would like to thank you for getting involved with the 2009 D&AD Student Awards, whether you entered your work or downloaded one of the briefs to create a piece for your portfolio. We are delighted to see so many of you taking part.

Please remember that even in these difficult times, if you are talented and passionate, you will get recognised and will get the success you deserve.

Best wishes and good luck.

Greg Quinton
The Partners
Education Chairman
Greg Quinton, Education Chairman
D&DA Student Awards 2009

Congrats to:

In-Book Students:

Create not hate: Cherish Watson, Jimin Halim
YouTube Brand Channel: Francisco Guijarro, Gabriel Johnson & Ruben Martinez Lopez
Create Not Hate: PaiFang (BorFang) Su

Nomination Students:

YouTube Brand Channel: JAE WOOK BAEK & Brittany Loobey
Integrated Campaign to showcase power of mobile phone: Jang Soon Hwang & Dian Widjaja