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Fall 2010: Workshop Schedule for ADV

FALL2010 Office Hours (Directors)

More Inspiration, Start to finish

Revisions are important, here is the series of pieces created from start to finish by Estefania Serrano.

When you stop working because you think you’re finished, you aren’t. You’ve just begun.

Inspiration from your Fellow Students: Creativity 499 Summer 2010

Classes you should be taking....

ADV 499 Creativity with Koji Takei

Fridays, 12-2:50

This course explores the way we use imagery to give meaning to the world around us. As examples of their original thinking, students will create two posters, an ad and a trademark. They will be able to apply what they learn to any course of study, and communicate with greater authenticity.

About Koji:

Born and raised in Japan, Koji Takei is well established in Los Angeles as a graphic designer, photographer and sculptor. A graduate of California Institute of the Arts, he has freelanced for Fortune 500 companies, several cities and governments, as well as major record companies. He has won numerous awards from the graphic industry and his work has been published in major publications in the U.S. and abroad. His fine art sculpture is represented by Robert Berman Gallery and William Turner Gallery in Santa Monica where he exhibits on a regular basis. He is currently a faculty member of Art Center College of Design in Pasadena.

Examples of work created in this course:

Edmund Boey: BFA Junior

Estefania Serrano- BFA Senior

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ADV 801: TV Reel Development with Steve "Spaz" Wlliams

Wednesdays, 330-620

Specifically for MFA post- midpoint students, this course This course of study develops advanced skills for TV commercials students plan to present in their final portfolio. Students will learn how to strengthen a previously concepted idea and to create two new ideas. All three will be developed from. Students will create three (3) finished TV commercials, created both in-studio and/or on location, to be delivered no later than the final session. Students are responsible for active participation in concept development, pre-production, production, and post-production

work.

About Steve:

The award-winning director has excelled in all areas of filmmaking because of his simple obsession for figuring out how things work. He's applied his talents to almost every format of visual communication, both long and short, and in 2006 brought his vast experience to his feature film directing debut on Walt Disney Pictures' "The Wild." Upon graduating from the Disney animation program at Sheridan College in Toronto, Williams worked solely as an animator, doing comedic cartoons. Fascinated with visual effects, Steve soon joined Alias Research, who at the time were just getting their feet wet in character animation.Steve's ability to create characters while also understanding computers caught the attention of Industrial Light & Magic, then just beginning to set up animation workstations. It was the late eighties, and Steve became the first anmiator at the company animating solely on computers. Credits for features such as The Abyss, Terminator 2, and Jurassic Park soon followed. Arguably the greatest work to at ILM came while sharing an Acdemy Award nomination for his contribuition on the feature The Mask; still a benchmark film for its augmentation of live action with animation. He also provided expertise on the phenomenally successful re-release of George Lucas' "Star Wars" triology, and served as the second unit director/visual effect supervisor for the 1997 feature film, "Spawn." Williams soon turned his attention to directing TV Commercials, taking his background in animation and visual effects and applying it to live action spots. Williams' spot career immediately took off as his work was selected for the prestigious Saatchi & Saatchi New Directors Showcase at Cannes 2002. He then went on to win multiple Clios for Electronic Arts and the Blockbuster "Carl & Ray" Campaign.

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ADV 801 Long Copy with Ellen Shakespeare

Tuesdays, 3:30-6:20p

Specifically for MFA post- midpoint students, In this course, advanced copywriting students will work beyond taglines and headlines to develop long copy. Students will employ effective tone, rhythm to prose to resonate with the target audience. Based on comprehensive brand identity, students will develop back stories to give a personal connection between consumer and the brand.

About Ellen:

Co-Director of the Advertising department, Ellen Shakespeare is an accomplished freelance writer, and has worked with distinguished advertising agencies including The Bomb Factory, Goodby Silverstein, Cole & Weber and Ogilvy & Mather. Her client list includes Rhino Records, Ford Motor Company, Samsung and Avia. She conducted her undergraduate studies at Western Michigan University and Art Center College of Design where she received respectively her Bachelor of Arts and Bachelor of Fine Arts degrees. Ellen received her Master of Arts degree in English from Kent State University. Prior to joining Academy of Art University, Ellen spent the last several years working as an Advertising Instructor at Art Center College of Design.

ADV 699 Creativity w/ Roland Young

Fridays 12-250

GREAT FOR PRE-MIDPOINT MFA STUDENTS!

This course explores the way we use imagery to give meaning to the world around us. As examples of their original thinking, students will create two posters, an ad and a trademark. They will be able to apply what they learn to any course of study, and communicate with greater authenticity.

The Fall 2010 Line Up: Round 1

Ladies & Gentlemen of the School of Advertising,

It is with great pleasure I introduce you to our new instructors for Fall 2010

More to come soon, stay tuned.

Steve "Spaz" Williams
Full Time Faculty, School of Advertising

The award-winning director has excelled in all areas of filmmaking because of his simple obsession for figuring out how things work. He's applied his talents to almost every format of visual communication, both long and short, and in 2006 brought his vast experience to his feature film directing debut on Walt Disney Pictures' "The Wild." Upon graduating from the Disney animation program at Sheridan College in Toronto, Williams worked solely as an animator, doing comedic cartoons. Fascinated with visual effects, Steve soon joined Alias Research, who at the time were just getting their feet wet in character animation.Steve's ability to create characters while also understanding computers caught the attention of Industrial Light & Magic, then just beginning to set up animation workstations. It was the late eighties, and Steve became the first anmiator at the company animating solely on computers. Credits for features such as The Abyss, Terminator 2, and Jurassic Park soon followed. Arguably the greatest work to at ILM came while sharing an Acdemy Award nomination for his contribuition on the feature The Mask; still a benchmark film for its augmentation of live action with animation. He also provided expertise on the phenomenally successful re-release of George Lucas' "Star Wars" triology, and served as the second unit director/visual effect supervisor for the 1997 feature film, "Spawn." Williams soon turned his attention to directing TV Commercials, taking his background in animation and visual effects and applying it to live action spots. Williams' spot career immediately took off as his work was selected for the prestigious Saatchi & Saatchi New Directors Showcase at Cannes 2002. He then went on to win multiple Clios for Electronic Arts and the Blockbuster "Carl & Ray" Campaign.

Classes for Fall:

ADV 365 TV Commercial + more to come... stay tuned

Bryan Birch

PT Instructor

Creative Director, JUMBOshrimp

JUMBOshrimp's Creative Director is Bryan Birch. He is responsible for the quality of the creative product on all levels, assuring not only its creativity but also its clarity, relevance, adherence to strategy, and contribution to the brand.

Bryan has been a creative director for more than 20 years, working at multinational ad agencies on a number of prestigious brands. His experience includes creative direction on Intel at EuroRSCG/DSW, Sprint at J. Walter Thompson, Mazda and Taco Bell at Foote Cone Belding, Apple Computer and Visa at BBDO, and Honda at IPG's Dailey and Associates. Equally comfortable in the conference room and the classroom, Bryan has taught advertising at Art Center College of Design for over 15 years. He has also served as Creative Director for the Miami Ad School's Planners Boot Camp in San Francisco.

Classes for Fall:

ADV 342: Campaign Design (Thursdays, 3:30-6:20)

ADV 616: Advanced ADV Concept Development (Tuesdays, 7-9:50)

Rod Dyer

PT Instructor

President, Rod Dyer International

Rod Dyer is responsible for some of the most recognizable logos and symbols currently in use, including Maverick Records, Gramercy Pictures, The Disney Channel, Entertainment Tonight, and Outlook Films. His client roster has included Paramount Pictures, Eastman Kodak, Buena Vista Film & Television, and Twentieth Century Fox, to name but a few. Mr. Dyer began his career at Kenyon Advertising in his native South Africa. After emigrating to the United States in 1960, he worked for the Gore, Smith, Greenland Agency, New York; Jerome Gould Package Design; Carson/Roberts Advertising; Charles Eames; and Capitol Records. In 1967, he formed Rod Dyer, Inc., in Los Angeles and began producing award-winning work for virtually every major record label in the country. As his client list broadened to include other disciplines, Mr. Dyer became synonymous with the entertainment industry. He now is president of Rod Dyer International, a Los Angeles-based, multi- disciplinary enterprise known for its expertise in graphic design, branding, advertising, and package design. In addition, Mr. Dyer has published a series of successful collector’s books and created a line of necktie and pen designs marketed through Acme Studios.

Classes for Fall:

ADV 341: Ad Creative 2 (Tuesdays 12-250)

ADV 602: Art Direction (Tuesday 3:30-6:20)

Koji Takei

PT Instructor

Graphic Designer/Sculptor

Born and raised in Japan, Koji Takei is well established in Los Angeles as a graphic designer, photographer and sculptor. A graduate of California Institute of the Arts, he has freelanced for Fortune 500 companies, several cities and governments, as well as major record companies. He has won numerous awards from the graphic industry and his work has been published in major publications in the U.S. and abroad. His fine art sculpture is represented by Robert Berman Gallery and William Turner Gallery in Santa Monica where he exhibits on a regular basis. He is currently a faculty member of Art Center College of Design in Pasadena.

Class for Fall:

ADV 499 Creativity (Fridays 12-2:50)

Jay Vigon

PT Instructor

Graphic Designer

Jay Vigon, acclaimed world wide for his innovative and influential graphics is a graduate of The Art Center College of Design in southern California. Vigon earned his reputation by applying distinctively bold conceptual graphics to logo design, album covers, and fashion advertising. His clients include George Lucas, Warner Bros., Cole of California, Gotcha sportswear, and Swatch watches. Jay is the author of two books: Marks and Marks II, which are considered a must have for any designers library. Jay Vigon's pioneering style led him into broadcast graphics for television commercials with such clients as AT&T, Diet Coke and Toyota. He then moved behind the camera to assume the role of director. Among Jay's many projects are spots created for Mercedes Benz, GTE, Seiko watches and Keiser Permennte. In 1994 Vigon established Made On Earth , a boutique built around character driven products that are now sold across the country. Jay Vigon continues to do graphic design, while working on a series of fine art projects and filming a documentary based upon the life of Cesar Chavez.

Classes for Fall:

ADV 195: Graphics 2 (Thursdays, 12-2:50)

ADV 616: Advanced ADV Concept Development (Thursdays, 3:30-6:20)

Spring Party 2010 Pictures

Check out the pictures from this years party:

The One Club presents: The Real Men & Women of Madison Avenue

The exhibit features over 150 examples of print and TV commercials and traces the evolution of advertising from the early days, to the creative revolution of the 1960s and the explosion of advertising in the 80s and 90s via mass brands. Join industry professionals, faculty, students, and alumni to witness the first installation of this traveling exhibit from The One Club.

Revisit work by Bernice Fitz-Gibbon (Macy’s), George Lois (MTV), Lee Clow (Apple), Goodby, Silverstein & Partner’s (Got Milk?), and discover a series of rare recorded interviews, with such advertising luminaries as Mary Wells, David Ogilvy, and Shirley Polykoff.

Hosted by Academy of Art University

New Contest: Fun times: Trip to France

New Contest - Razorfish Cannes Lions

Want to make it in advertising? The Cannes Lions International Advertising Festival is a good place to start. Never mind the fact that brilliant advertising creatives sweat their entire lives in an effort to be seen at Cannes – Zooppa and Razorfish are offering you a backdoor to the most prestigious advertising event on the planet.

Make a 15-60 second film, or a graphic design about Privacy in the Digital Age for your chance to make a splash at Cannes.

Privacy is a delicate issue in the Digital Age. People love the convenience of the web and the fun of social networks. We can stay connected with people from all aspects of our lives with minimal effort. It makes us feel connected and interesting. We’re driven to share because we like the idea that someone is watching and cares (especially when they care enough to comment back). The Privacy in the Digital Age contest asks: “What happens when we over share?”

This contest is sponsored by Razorfish, one of the biggest and brightest digital advertising agencies in the world. Prizes in this contest include the opportunity to have your work and profile featured in a winners’ display at Cannes, inclusion in Razorfish’s freelancer pool for consideration for creative work, and copies of Microsoft Expression Studio.

Contest runs through June 21, and contestants on the Zooppa USA site will compete with entries on the Italian and Brazilian sites

For more info and brief GO HERE

For the FAQ Forum on the Contest GO HERE

SPRING PARTY- DETAILS

FAQ's School of Advertising-SPRING SHOW (SUBMISSION) INFORMATION-2010

Let the games begin:

There will be a deadline. It will be announced shortly

1. Advertising is NOT the only department limiting the amount of work that can be entered, even for Seniors
2. Work created before April 2009 is not admissible, UNLESS you have added new components onto a campaign, then that would be admissible (just like years past)
3. AGAIN, please feel free to come show Roland your work (WHEN IT's READY) Wednesdays, 12-2pm, and he will gladly give you feed back.
4. Work that was in the Winter Show will be automatically entered for the judging (like years past)
5. Work created during the Fall semester would be admissible as your TWO entries. Pick wisely.
6. SUBMISSION SPECS: http://tinyurl.com/aauadvss10specs
7. CREDIT ENTRY: http://tinyurl.com/aauadvss10
8. Your instructors DO NOT submit your work,YOU ARE RESPONSIBLE FOR THAT. They nominate you, you submit.

School of Advertising-SPRING SHOW (SUBMISSION) INFORMATION-2010

This year, we are shaking things up. New directors, new spaces and a NEW SPRING SHOW SUBMISSION PROCESS.

Who better to pick the best work than those in the trenches week after week with our students? That’s right, this year we are asking your instructors pick the best pieces of student work they feel should absolutely be in contention for the Spring Show. We’re not going to dictate how many campaigns they can select, but I promise only the BEST of the best will be sent for judging... and only THE BEST of that work will be on display.

The work should make people stop and stare. It should make people in our industry say “WOW”. It should make people not in our industry say “WOW”.

This year we’re going BIG and ultimately winning work will be displayed on GIANT posters; both at the Party on May 20^th at the Bently Reserve and at the AAU Spring Show.

We realize some may have an issue with this new process, but not to fret, if anyone has an issue, they are more than welcome to come show their work to Roland directly for a chance to enter. (Wednesday, 12-2pm) We will also hold a small open call for entries in which you can enter only TWO campaigns you feel should be in contention, whether produced in a class or not. (Details: Please print to size. Unmounted. Drop off or send to School of Advertising, 60 Federal St 5th Floor, San Francisco, 94107. Deadline to submit is April 26th)

If you have any questions or comments, please do not contact Dana.

Email advertising@academyart.edu and all correspondence will be addressed in an FAQ section here on at aauadv.blogspot.com

Internship Opportunity

PIZZAFOLIO-FEB 23

TOWNHALL MARCH 10

SPRING 2010: OH YEAH- SPRING PARTY PLANNING TOO

Welcome Back! Or Welcome (if this is your first semester)

Lots and lots happening. New Directors...Obviously the remodel... Lots of competitions this semester.

1. the Art Director's Club.... yes that's right you can still submit through Friday, February 26th by 12pm (please)
2. D& AD (the briefs you've been working off of, hopefully) is due to our office by March 5th at 12pm
3. Most important the 2010 Spring Show Details on deadline and instructions etc will be sent later. For now, start planning and brainstorming and revisiting all your awesome ideas.
4. Roland is committed to making your work stand out amongst not only the other departments here, but other universities from around the globe. Come by on WEDNESDAYS from 12p-2p to refine your work and get it ready for the spring show etc.

As always, questions, answers. appointments, scheduling etc. Contact Dana or Varsha 415-618-6101

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Slightly related, but super important is the SPRING PARTY.

Remember how cool the Tonga Room was last year, with the nifty flask invites etc.

WELL. Now's your time to weigh in.

Help find a venue for this year. Is there anywhere you've been lately that you thought "WOW, i'd love to throw a party here!"???

Let Dana know and let's see how great we can make the party this year.

SUGGESTIONS: